CATASAUQUA, PA —October 9, 2020— Today, Edovate Learning Corporation (parent company of Bridgeway) announced the promotion of Jessica Morris to president of the company. In her new leadership position, Morris will oversee all of the planning and operations of Edovate, its three affiliate companies, and each affiliate’s business units. Current president Jessica Parnell will remain in place as Edovate’s CEO with Morris reporting to her.
“With Jessica’s new role in overseeing business operations, I will be spending more time on the vision and strategy that is necessary for Edovate’s short- and long-term growth. We will greatly benefit from her business knowledge in her new leadership role,” shared Parnell in an email to staff members on Wednesday.
Before her promotion to president, Morris spent two years as Edovate’s VP of Sales and Marketing, playing a crucial role on the leadership team during a period of tremendous growth. Prior to working at Edovate, she served as Vice President of Marketing and Vendor Management at Phillips Pet Food & Supplies where she worked for fourteen years, and where she grew her knowledge and skills in a variety of cross-functional business areas.
Morris earned a Bachelor’s degree in Business Administration from Cedar Crest College and an MBA with a concentration in Marketing from DeSales University.